I was expecting it to be a lot more pigmented than it is. It's quite a sheer nude and feels a little bit like a lip balm once applied. Having very naturally pigmented lips this only lightens them very slightly. I've read a lot of reviews saying it's quite chalky looking, I don't know if they've changed the formulation but I haven't found that at all. It's very moisturising and because of the formulation it doesn't get all 'clogged up' on the inside line of my lips (I hope you know what I mean by that) which is a huge positive for me!
The staying power isn't great, it's one of those lipsticks that you have to keep re-applying throughout the day. I've also found it to highlight the dryer areas of my lips, so moiturising your lips before is a good idea. At first I was disappointed with it and I do think it is overrated but it has certainly grown on me and i'm now loving wearing it a subtle nude.